Cultivating Strong Global Press Relations for Over two decades
With 20+ years in communications across tech, gaming, and entertainment, I’ve built strong global media connections, securing coverage in top outlets like BBC, CNN, and Forbes, as well as specialist press like IGN and TechCrunch. I’ve consistently delivered strategies that drive results and build brand advocacy.
Notable highlights
I spearheaded the UK campaign for Dark Souls and The Witcher 3: Wild Hunt, which secured widespread media coverage and contributed to its global sales exceeding 50 million copies and over 400 accolades. I’ve also managed press relations for major events like Comic Con, E3, EGX and Gamescom and organised press junkets for some of the world's most recognised brands including Star Wars, Harry Potter, Formula 1 and Angry Birds. Leveraging evolving trends, I’ve collaborated with influencers like Total Biscuit (RIP) to promote Surgeon Simulator and enlisted celebrities like Zayn Malik, Neymar Jr, Alec Baldwin, Garth Brooks and Peter Serafinowicz to boost mainstream recognition for multiple initiatives. My work has contributed to significant accolades, including helping Bossa Studios win two BAFTA awards and driving Zynga to becoming the number one mobile publisher of the year as voted by PocketGamer.
navigating corporate relations
I’ve successfully navigated complex challenges, managing press relations during data breaches, community backlash, and leaks, working closely with corporate and legal teams to mitigate risks and protect brand reputations. Additionally, I’ve prepared executives for media engagements across TV, radio, and print, creating comprehensive media kits for campaigns, corporate initiatives, and earnings cycles.​
Approach
I believe in building genuine, trusted relationships with press, influencers and advocates to your brands, maintaining professionalism while adapting to the evolving needs of today's media consumption. By fostering trust and delivering compelling stories and content, I ensure the brands I represent are positioned as industry leaders, driving impactful coverage, content and meaningful results.